PFIZER INC Professional Healthcare Representative (Territory Manager) - Vaccines-Everett, W in Everett, Washington

The key focus of the Professional Healthcare Representative (PHR) is to increase the level of Pfizer Vaccines product sales within assigned portfolio and geography. This is accomplished through regular on-going contact with providers and by building solid working relationships with providers that ensure continuing access that enables the use of effective direct selling techniques. The PHR is responsible for selling vaccines product directly to providers in addition to promotional activity. Responsibilities: The following represents key responsibilities to achieve this objective: * Accountable to meet or exceed product sales objectives for assigned portfolio of products. * Responsible for providing healthcare providers with all relevant information that promotes quality healthcare decisions. * Maintains an in-depth and sophisticated knowledge of specific healthcare issues, products and disease states that enables the PHR to engage in meaningful dialogue, build credibility and add value when calling on providers. * Overcomes access challenges caused by the volume of competing pharmaceutical representatives * Maintains an expert product knowledge base including patient education, consumer education, and factors influencing the market environment. Understands and uses approved promotional materials to support marketing message. * Responsible for understanding the managed care market dynamics and medical coverage or formulary status of each promoted product and for communicating this information to physicians and staff. * Establishes and maintains objectives for geography in consultation with district management to assure proper portfolio balance and planned actions. * Creates effective call plans that include who to contact, how frequently to contact them, and what products to focus on for each call. * Utilizes appropriate message segmentation for each healthcare provider, including decisions about which product(s) to discuss, frequency of calls, and which approved materials to use during the call. Prepares in advance of the call for a focused interaction with the provider using approved sales aids and samples. * Employs effective selling techniques, including pre-call planning, effective opening, presentation focus and productive questions, issue identification and effective close. * Successfully implements the call plan and resource strategies as developed with district management to meet or exceed goals. * Seeks out and utilizes customer and market data, and as necessary, adjusts sales strategies based on that data to maximize sales results; monitors progress and adjusts efforts and activities to exceed goals. * Analyzes sales trends, competition, and provider habits to maximize effectiveness of each call, and based on that information, tailors a unique sales approach for each call with the goal of becoming the best representative servicing that office. * Evaluates sales potential and access to existing customers for the purpose of adjusting, as necessary: a. Call plan at determined time intervals b. Resource offerings to existing customers * Decides what types of interactions or educational opportunities will maximize the use and prescribing of Pfizer products. Effectively executes product tactics to support marketing strategy which includes making judgments about how and when to use samples in a productive manner and the type and extent of home office support to offer to providers, such as marketing and education. * Continuously prospects for appropriate new customers; communicates opportunities, competitive activity, and business events to the District Business Manager and Regional Business Director or Sales/Market